The RUSH Franchise of Backpacks is the number 2 SKU at 5.11 behind Taclite Pants, both icons and classics. Adding peripheral product to the franchise was a big deal to top management. Increased labor charges since the RUSH packs were developed presented a challenge for a meticulous yet intuitive construction and build. The result was a seamless addition to the franchise. The LBD name and visual language have set a whole new tone for a visual aesthetic of cubed accessory bags in the Range Ready and Load Ready bag lines for 5.11.
Design Winter 2015. Released Fall 2016